Make Your House Look Like Home to Buyers

 While staging a home for sale is not a new concept, many home sellers confuse staging with decorating and consequently miss the boat when it comes to marketing their home. “The moment you place your home for sale, you need to commit to making it into a place that makes potential buyers feel at home,” says Jennifer Sullivan, a sales associate with ERA Justin Realty. “This means you need to emotionally detach.” 

Your Home Should Speak to Buyers 

The goal of home staging is to make the home speak in a compelling and positive way to everyone who comes to see it. “Your magnet collection, family photographs, and cluttered countertops can send the buyer the message that you don’t have enough space, or distract them from the home itself,” Jennifer adds. “Their focus should be on the home, not your stuff.” 

Clean everything 

A clean house will allow buyers to picture themselves in the space and not be distracted. Declutter your pantry and closets to showcase storage space. Pack away non-essentials and small appliances. Empty trash bins and hide dirty laundry. 

Fix anything that’s broken 

Buyers will notice and may offer less for your house if repairs are required. Fix any squeaks or creaks on interior and exterior doors. Replace light bulbs and make sure all the switches work properly. 

Give every room a purpose 

Even if you used it as a bonus room, clear room identity helps buyers visualize and imagine it as their space. 

Let the light in 

Bright rooms feel warm and inviting; dark rooms can feel small and gloomy. Remove any heavy window treatments and opt for ones that let natural light in. 

Update paint and floors 

These are easy things you can update to sell your house faster and for more money. A fresh coat of paint or polished hardwood floors can make all the difference. 

A few small changes and updates can make a huge difference in selling your home quickly and for the best price. To find out how best to market your home, talk to Jennifer or one of our other experienced agents at 201.939.7500.

                          

                                        ERA Justin Agents Lead The Market

 

ERA Justin Realty is thrilled to celebrate its Leaders Award winners for the third quarter 2020. The Leaders Awards recognizes those top performing agents that meet and exceed their goals and the company’s goals on a monthly basis. The third quarter winners are (pictured, left to right): Carol D. Calamari, Julia Dagistanli, Catherine Nimmo, Jennifer Sullivan and Cathy Vick.

 

“We are proud to honor these agents not only for their sales performance but also because they exemplify our core values to positively impact their communities and our industry,” said Jennifer Darby Metzger, ERA Justin broker/co-owner.  “Each of these individuals have combined their entrepreneurial spirit with the tools, training, and support we provide to all our agents, to create successful, profitable businesses.”

 

“There’s a huge opportunity for agents to grab market share in today’s current economy,” Darby Metzger added.  “Our clients are looking for safer and more comfortable ways to sell and buy a home.   Recent data from Google showed that 15 million consumers are searching for virtual or 3D tours.  A third of those surveyed preferred a contactless way to conduct business.”

 

“At ERA Justin, we provide our agents with the technology, tools and services to seize on these current market trends,”  Darby Metzger continued.  “From professional photographers, virtual tours, and video walk-throughs, to our extensive online listing promotions in hundreds of online outlets,  our agents are able to provide consumers with the exposure, experience and services they need right now.”

 

According to recent market research of agents and brokers affiliated with ERA Real Estate, independents and other brands conducted by Wakefield Research*, ERA Real Estate is regarded as a brand that is leading competitors in growth, speed and potential. Noted primarily as an experienced, full-service offering, ERA Real Estate is recognized for its culture, reputation, relationships and technology. Nearly 80% of surveyed ERA Real Estate agents report that the brand’s tools and technology positively impact their productivity.

 

If you're thinking of a career in real estate and looking to be a part of a powerful network of contact Jennifer Darby Metzger at 201-939-7500

ERA JUSTIN REALTY LEADERSHIP CIRCLE THIRD QUARTER 2018

ERA JUSTIN REALTY LEADERSHIP CIRCLE THIRD QUARTER 2018

In addition to being Leadership Circle achievers throughout the third quarter of 2018, Lee Schilare, Jennifer Sullivan, Julia Dagistanli, Carol D. Calamari, Michelle Korosy, Joana Iliescu, and Fara Espandi all know the secrets to real estate success.  It takes dedication from these sales professionals who are part of the ERA Justin Realty success team.  They are focused on exceeding the needs of their sellers and buyers.

They also offer their knowledge to readers on a variety of topics. These articles are available in North Jersey's newspapers: The South Bergenite and The Record, including, Moving And How It Affects Children, How Renters Can Become Buyers, Dollar For Dollar Return On Renovations, Empty Nesters And Returning Children, Avoiding The Money Pit, as well as other timely articles. As a market leader, ERA Justin Realty continues as a "Top-100" ERA firm serving Bergen, Passaic, Hudson, and Essex counties. They continue to grow their firm since opening their doors in 1950. These Realtors and their Broker-Owners Ron Darby and Jennifer Darby Metzger are always busy advising homeowners on topics that aid them in making sound real estate decisions regarding their homes.

They said, “If you are thinking of selling your house in the near future and want to know how much it could sell for, then you should contact one of our achievers and request a Comparative Market Analysis (CMA) to determine its fair market value. Our service is provided free of charge and without obligation.  In conducting a CMA, we have access to a wide array of information, such as databases containing recent listing and selling prices of similar homes in the neighborhood. The resulting analysis can help a homeowner reach a realistic figure of fair market value, deciding on a price that is competitive and consistent with prices other houses in the area have sold. Complete with color photos and detailed information, it makes pricing easier for those planning a sale.  Truly, there is a difference in real estate companies, and our details will make the difference. We believe that in order to exceed expectations of what ERA Justin Realty is about, we must offer more than just real estate basics, we are to be as comprehensive as possible. Proof of our abilities for our clients and customers is reflected in these fine award winner's achievements.  Our sellers have put their reviews in writing. We have them on file, for the asking, ‘What people are saying’ with our report of over 1,000 quotes and reviews from our sellers and buyers.  No other area real estate firm can offer that.”

Jennifer Sullivan offers 2017 Tips for First Time Homebuyers

Ask ERA Justin Realtor agent Jennifer Sullivan and she will advise, “Buying a home is an exciting decision, possibly daunting the first time. But by asking the right questions and considering a few simple but important matters, you can pave the way for some powerful beginner's luck. Becoming a first-time homeowner may have uncertainties to you , but remember you're not alone. That's why I'm here. A past National Association of Realtors® survey says, first-timers made up nearly half of all homebuyers. With so many making the move, you can too. With the thousands of homes purchased since 1950 and new listings presented at our office each week, this is a wonderful time to finally own your dream home.

You will have help from one of ERA Justin Realtor agents who have navigated the buying process, and let you concentrate on the rewards of home ownership. Our ERA Justin Realty team will tell you that there are three major points you should take into account: finding the right financing, investigating the community you're considering, and evaluating your prospective home's qualities.

Before your home search begins it's helpful to determine what price-range you are comfortable with and get pre-approved for a loan. Some hopeful home seekers will quit the search before they start, out of worry that they can't afford a down payment or sheer unfamiliarity with the financing process. But today those worries are often unfounded; there is an array of financing options available for aspiring qualified homeowners of almost every income and one is likely to fit your unique financing needs.

It's important to make sure you're familiar with the location you'd like to live in. Think about what you want in a community and how your chosen one meets these interests, reputation of the school system and access to public transportation, These are tasks that ERA Justin Realty, with tools like the neighborhood search functions on its popular websites www.ERAJustin.com and www.ERAJustinRealty.com is perfectly equipped to help you with. Our websites feature our unique 1000’s of homes section, where a prospect can view almost every house for sale in Bergen, Passaic, Essex and Hudson counties, all areas in which we list and sell homes."

ERA Real Estate was the recipient of ‘Highest Satisfaction for First Time Home Buyers Among Full Service Real Estate Firms.’ Award from J.D.Powers. ERA Justin Realty has been a buying and selling Realtor of choice since 1950 and proudly shares these accolades.

ERA JUSTIN REALTY FIRST HALF 2016 LEADERSHIP CIRCLE ACHIEVERS

ERA JUSTIN REALTY FIRST HALF 2016 LEADERSHIP CIRCLE ACHIEVERS

2016 is a successful real estate year with sales prices affordable for qualified buyers.  The ERA Justin Realty staff of Realtor agent professionals have worked diligently with sellers and buyers to continue to be an area real estate leader since 1950, including being the #1 office in Rutherford closed sales for 15 consecutive years, statistics provided by the New Jersey MLS. 

They have introduced the ERA Sellers Security Plan to area sellers where ERA Justin Realty will sell the house or ERA will buy it.  There are conditions to the plan, which may not be for every seller, but for those with a timeframe deadline, it may be ideal. Additionally, the firm offers the ERA Home Protection Plan, which covers many components of the house for the buyer, when purchased by the seller, and the seller is covered during the listing period while the house is being marketed for sale.  Consumers are invited to review both plan programs with the ERA Justin Realty sales professionals.

Ask the ERA Justin Realty 1st half 2016 award achievers, how how to price your home and the answer you will most likely hear over and over again is realistically as there is continuous competition with current houses on the market.

Ask any of these Leadership Circle achievers to provide you a complimentary Comparative Market Analysis (CMA) and you will receive the answers to your real estate questions. 1st half 2016 achievers include Julia Dagistanli,  Cathy Vick, Jennifer Sullivan, Carol D. Calamari, Rosemarie Zembryski, Peg McLaughlin and Fara Espandi. They want to be your buying and selling Realtor Agents throughout Bergen, Passaic, Essex and Hudson Counties.

 Ron Darby, Broker stated, “If you are thinking of selling your house in the near future and want to know for how much it could sell, then you may contact one of our Realtor sales agent professionals at ERA Justin Realty and request a Comparative Market Analysis (CMA) to determine its fair market value. Our service is provided free of charge and without obligation.  In conducting a CMA, we have access to a wide array of information, such as databases containing recent listing and selling prices of similar homes in the neighborhood, and how long these houses took to sell. The resulting analysis can help a homeowner reach a realistic figure of fair market value.  When the house is then put on the market we will use the CMA to help the homeowner establish a selling marketing program. The CMA information is very helpful in determining the true value of a house and the right asking price. In the end, however, the homeowner should decide on a price that he or she feels is competitive and consistent with the prices other houses in the area have sold.  Our CMA report for our Sellers is truly comprehensive.  Complete with color photos and detailed information, it makes pricing easier for those planning a sale.  Truly, there is a difference in real estate companies, and our details will make the difference. We ask Buyers and Sellers to compare.  We believe that in order to exceed expectations of what ERA Justin Realty is about, we don’t offer just real estate basics, we try to be as comprehensive as possible.  In that way, we know that our Buyers and Sellers will hold us all in the highest regard.  Proof of our abilities for our clients and customers shows in these fine award achievers being honored.”

For more information, consumers can reach the ERA Justin Realty sales team at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue. By phone at(201) 939-7500, (201) 438-0588 or (201) 438-SOLD.  Additional real estate information is also available at the firms 1000's of homes websites at www.ERAJustin.com andwww.ERAJustinRealty.com.